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Joseph Ganem is a professor of physics at Loyola University Maryland. He writes on solid-state laser materials and quantitative reasoning applied to consumer issues.
(See my biography page for more information).
Publications:
| Quantitative Reasoning Applied to Modern Advertising | |||
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Quantitative reasoning methods that scientists routinely employ can expose deceptive advertising practices. The presentation will show how marketers use numbers to mislead consumers. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||