Joseph Ganem is a professor of physics at Loyola University Maryland. He writes on solid-state laser materials and quantitative reasoning applied to consumer issues.

(See my biography page for more information).


Publications:
Quantitative Reasoning Applied to Modern Advertising

Quantitative reasoning methods that scientists routinely employ can expose deceptive advertising practices. The presentation will show how marketers use numbers to mislead consumers.

Article: Print

$US10.00

Article: Electronic

$US5.00